As a top company in the Insurance industry
Lincoln National specialize in insurance
and investment management.
Business Industry - Insurance
The general business activity and principal products
or commercial enterprise of Lincoln National are categorized as
being part of the Insurance Industry.
Lincoln National Slogan
A slogan is a short, memorable catch phrase, tagline or motto used to to identify a
product or company in advertisements.
The advertising slogan, or business slogan most associated with Lincoln National, is:
your futureself could talk to you - what
would it say?"
Lincoln National Mission Statement
and/or Vision Statement
Mission Statements and Vision Statements are
written for customers and employees of
corporations. A Mission Statement can be
defined as a sentence or short paragraph
written by a company or business which
reflects its core purpose, identity,
values and principle business aims. The
definition for a Vision Statement is a
sentence or short paragraph providing a
broad, aspirational image of the future.
Lincoln National Mission Statement:
By focusing on these three critical
strategies, Lincoln Financial Group
differentiates itself from its peers,
continues to add value to its
shareholders and stands to benefit from
the next market evolution in the
financial services industry,
the retirement of the Baby Boomers.
Wealth Accumulation and Protection: As
an industry leader, Lincoln knows that
future success requires excellence not
only in its wealth accumulation and
protection products, but also in meeting
the next generation of market needs:
retirement income and wealth transfer.
High Net-Worth: Lincoln is a premier
provider of wealth accumulation and
protection products, financial planning
and investment advisory services for the
high net-worth market. The high
net-worth market includes those
individuals with investable assets of $1
million or more.
Buyer Behavior of Baby Boomers:
Approximately 80 million Americans
constitute the Baby Boomer generation.
Their economic, social and political
influence remains unmatched and planning
for retirement is on their agenda. Today
Boomers are focused on asset
accumulation. However, as retirement
nears, their focus will shift to income
distribution and preservation. Lincoln
is well positioned in these areas and
stands ready to serve the Baby Boomers
in their retirement planning needs. "
Lincoln National, a Top Fortune
Lincoln National appears in the 2008 Fortune 500 company listing. Every year Fortune the American
business magazine compiles, ranks and
publishes a list of the top 500 U.S.
public corporations based on their gross
revenue. The Top Fortune 500 Company
list provides Fortune magazine readers
with facts and information about the top
companies and their contributions to the
American economy. Companies eligible for
inclusion in the Top Fortune 500 Company
list are are those incorporated in the
United States and whose revenues are