Company Description As a top company in the Food industry Kellogg specialize in Food processing including products such as Cereals, Cookies and Crackers. Business Industry - Food The general business activity and principal products or commercial enterprise of Kellogg are categorized as being part of the Food Industry. Kellogg Slogan A slogan is a short, memorable catch phrase, tagline or motto used to to identify a product or company in advertisements. The advertising slogan, or business slogan most associated with Kellogg, is: "The Best To You Each Morning...from Kellogg's" Kellogg Mission Statement and/or Vision Statement Mission Statements and Vision Statements are written for customers and employees of corporations. A Mission Statement can be defined as a sentence or short paragraph written by a company or business which reflects its core purpose, identity, values and principle business aims. The definition for a Vision Statement is a sentence or short paragraph providing a broad, aspirational image of the future.
Kellogg Mission Statement: "Kellogg is a global company committed to building long-term growth in volume and profit and to enhancing its worldwide leadership position by providing nutritious food products of superior value.
How do we uphold this mission? Our world-class leadership is dedicated to a management philosophy that holds people above profits. And they're committed to an advertising and marketing philosophy that helps ensure the Kellogg name is associated with wholesome, truthful advertising." Kellogg, a Top Fortune 500 Company Kellogg appears in the 2008 Fortune 500 company listing. Every year Fortune the American business magazine compiles, ranks and publishes a list of the top 500 U.S. public corporations based on their gross revenue. The Top Fortune 500 Company list provides Fortune magazine readers with facts and information about the top companies and their contributions to the American economy. Companies eligible for inclusion in the Top Fortune 500 Company list are are those incorporated in the United States and whose revenues are publicly available. |