Company Description As a top company in the Food industry Kraft Foods specialize in food processing producing beverage, cheese and dairy, snack foods, confectionery, convenience foods and cereals with well known brands such as Vegemite, Terry's chocolates, Ritz, Pretzels, Philadelphia cream cheese, Maxwell House, Kraft Sandwich Spread, Capri Sun and A1 Steak Sauce. Business Industry - Food The general business activity and principal products or commercial enterprise of Kraft Foods are categorized as being part of the Food Industry. Kraft Foods Slogan A slogan is a short, memorable catch phrase, tagline or motto used to to identify a product or company in advertisements. The advertising slogan, or business slogan most associated with Philadelphia cream cheese produced by Kraft Foods, is: "A little taste of heaven.” Kraft Foods Mission Statement and/or Vision Statement Mission Statements and Vision Statements are written for customers and employees of corporations. A Mission Statement can be defined as a sentence or short paragraph written by a company or business which reflects its core purpose, identity, values and principle business aims. The definition for a Vision Statement is a sentence or short paragraph providing a broad, aspirational image of the future.
Kraft Foods Vision Statement: "Helping People Around the World Eat and Live Better." Kraft Foods, a Top Fortune 500 Company Kraft Foods appears in the 2008 Fortune 500 company listing. Every year Fortune the American business magazine compiles, ranks and publishes a list of the top 500 U.S. public corporations based on their gross revenue. The Top Fortune 500 Company list provides Fortune magazine readers with facts and information about the top companies and their contributions to the American economy. Companies eligible for inclusion in the Top Fortune 500 Company list are are those incorporated in the United States and whose revenues are publicly available. |