As a top company in the Insurance industry Lincoln National specialize in insurance and investment management.
Business Industry - Insurance
The general business activity and principal products or commercial enterprise of Lincoln National are categorized as being part of the Insurance Industry.
Lincoln National Slogan
A slogan is a short, memorable catch phrase, tagline or motto used to to identify a product or company in advertisements. The advertising slogan, or business slogan most associated with Lincoln National, is:
"If your futureself could talk to you - what would it say?"
Lincoln National Mission Statement and/or Vision Statement
Mission Statements and Vision Statements are written for customers and employees of corporations. A Mission Statement can be defined as a sentence or short paragraph written by a company or business which reflects its core purpose, identity, values and principle business aims. The definition for a Vision Statement is a sentence or short paragraph providing a broad, aspirational image of the future.
Lincoln National Mission Statement:
By focusing on these three critical strategies, Lincoln Financial Group differentiates itself from its peers, continues to add value to its shareholders and stands to benefit from the next market evolution in the financial services industry,
the retirement of the Baby Boomers.
Wealth Accumulation and Protection: As an industry leader, Lincoln knows that future success requires excellence not only in its wealth accumulation and protection products, but also in meeting the next generation of market needs: retirement income and wealth transfer.
High Net-Worth: Lincoln is a premier provider of wealth accumulation and protection products, financial planning and investment advisory services for the high net-worth market. The high net-worth market includes those individuals with investable assets of $1 million or more.
Buyer Behavior of Baby Boomers: Approximately 80 million Americans constitute the Baby Boomer generation. Their economic, social and political influence remains unmatched and planning for retirement is on their agenda. Today Boomers are focused on asset accumulation. However, as retirement nears, their focus will shift to income distribution and preservation. Lincoln is well positioned in these areas and stands ready to serve the Baby Boomers in their retirement planning needs. "
Lincoln National, a Top Fortune 500 Company
Lincoln National appears in the 2008 Fortune 500 company listing. Every year Fortune the American business magazine compiles, ranks and publishes a list of the top 500 U.S. public corporations based on their gross revenue. The Top Fortune 500 Company list provides Fortune magazine readers with facts and information about the top companies and their contributions to the American economy. Companies eligible for inclusion in the Top Fortune 500 Company list are are those incorporated in the United States and whose revenues are publicly available.